Blog and news

Upstream Selling

The one who shapes the question owns the deal.

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Present

When the carrot beats the whip: An inspiring story from Canada. 🥕

Äpple

Why an apple isn’t always an apple (and why it matters in sales). 🍎

Knock knock

Knock, knock… Who’s there? Apparently not my brilliant idea. ❌💡

Svårt att ta ett kundperspektiv

That’s why it’s so difficult to take a customer perspective. 👓 

Kompis med kunden

Buddy with the customer? What kind of relationship actually sells? 🤝

Ångmaskin

The lesson from James Watt and the breakthrough of the steam engine still applies. ⚙️

Konfunderad säljare

The paradoxical challenge: to both retain and increase sales to your customer. 🎭

Händer som hälsar

Emotional intelligence is the new black. 🤗

Behov

When you have the best solution to the customer’s 22nd most important need. 🥺