Blog and news

Upstream Selling

The one who shapes the question owns the deal.

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Upstream. Där affären börjar

Many B2B deals are lost before they have even begun.

Vad Airbnb förstod som hotellkedjorna missade __År 2008 blåste två killar upp en luftmadrass i sin lägenhet i San Francisco.

What Airbnb understood that the hotel chains missed 🏠

Cosimo de' Medici

What a 15th-century Florentine banker can teach us about sales strategy 🏦

Rolls Royce och försäljning

What Rolls-Royce taught me about sales. 🤯

Hawthorne effekten

We don’t measure reality. We change reality by measuring it. 🤔

Vinäger i öl

How much does context influence how valuable a solution is perceived to be? 🤔

Nobody ever got fired for buying IBM

🧠 Pipeline problems are often psychology problems.

Fredrik Häggblom på Pitch Perfect

Breakfast Seminar on March 11 with Multisoft

What Pilots and Nurses Can Teach Us About Focus