Take the analysis
Take the analysis

Blog and news

Upstream Selling

London’s Tube map is drawn wrong. Passengers still trust it more than their own experience.

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Vad Airbnb förstod som hotellkedjorna missade __År 2008 blåste två killar upp en luftmadrass i sin lägenhet i San Francisco.

What Airbnb understood that the hotel chains missed 🏠

Cosimo de' Medici

What a 15th-century Florentine banker can teach us about sales strategy 🏦

Rolls Royce och försäljning

What Rolls-Royce taught me about sales. 🤯

Hawthorne effekten

We don’t measure reality. We change reality by measuring it. 🤔

Vinäger i öl

How much does context influence how valuable a solution is perceived to be? 🤔

Nobody ever got fired for buying IBM

🧠 Pipeline problems are often psychology problems.

Fredrik Häggblom på Pitch Perfect

Breakfast Seminar on March 11 with Multisoft

What Pilots and Nurses Can Teach Us About Focus

Kunden som superhjälte

Who was the hero in your latest presentation?