Take the analysis
Take the analysis

Blog and news

Upstream Selling

London’s Tube map is drawn wrong. Passengers still trust it more than their own experience.

Read the entire post

Why is it easier to keep being wrong than to admit it?

An entire industry focused on the wrong thing. Sound familiar?

What lobster’s history teaches us about sales.

The law that determines whether your offer feels expensive or cheap.

Abraham Lincoln

Were you first in the customer’s mind? Or were you thinking primarily about your own offering?

Avis We try Harder

They were number two. And they turned it into their greatest strength.

carnegie hall

From the start, it looked like a bad decision.

Upstream Selling

The one who shapes the question owns the deal.

Upstream. Där affären börjar

Many B2B deals are lost before they have even begun.