Take the analysis
Take the analysis

Blog and news

Upstream Selling

London’s Tube map is drawn wrong. Passengers still trust it more than their own experience.

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Violinst i tunnelbanan

What a violinist in the subway can teach us about B2B sales 🎻

Fuzzy trace theory

Adults have worse memory than children, and that can actually be an advantage 🤯

Kundcentrering vs självcentrering

Customer centricity is often just self-centricity 👀

Nästa steg inom sälj

In a world full of answers, sales needs to add something more 🔄

Alice i spegellandet

The Red Queen Effect, and quiet reflections on pace and direction. 🤔

När siffror blir en betongmur

When numbers become a wall of concrete 🧠→💛

The colour that does not exist

🎨 The colour that reveals why customers hesitate, and how you get them to say yes.

Hemligheten bakom bättre sälj

Can a country in the Himalayas make you better at sales? 👀

Slumpens skördar

The unexpected harvests of chance. 🍊✨