Take the analysis
Take the analysis

Blog and news

Upstream Selling

London’s Tube map is drawn wrong. Passengers still trust it more than their own experience.

Read the entire post
Äpple

Why an apple isn’t always an apple (and why it matters in sales). 🍎

Knock knock

Knock, knock… Who’s there? Apparently not my brilliant idea. ❌💡

Svårt att ta ett kundperspektiv

That’s why it’s so difficult to take a customer perspective. 👓 

Kompis med kunden

Buddy with the customer? What kind of relationship actually sells? 🤝

Ångmaskin

The lesson from James Watt and the breakthrough of the steam engine still applies. ⚙️

Konfunderad säljare

The paradoxical challenge: to both retain and increase sales to your customer. 🎭

Händer som hälsar

Emotional intelligence is the new black. 🤗

Behov

When you have the best solution to the customer’s 22nd most important need. 🥺

Det är upp till dig

It’s entirely up to you whether you read this post. 👓