Take the analysis
Take the analysis

Blog and news

Upstream Selling

London’s Tube map is drawn wrong. Passengers still trust it more than their own experience.

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How to shift focus from solutions to causes. 🙃

Bild på ett kontor

People don’t become rational just because they step into an office. 🤯

Bild på glad kund

The overlooked benefit of making your customers like themselves! 🤔💡

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Are you an alchemist or a value creator? 🧪

Sko i luften

The thing that can have the biggest impact on your brand. ™️

Are you forgotten like Bernt Hinkler? 🙃

Skylt med text

The importance of the immeasurable. 📈

Plansch med text

There’s a big problem with the needs analysis. 🤯

kalkylator

Why 1 x 10 is not the same as 10 x 1. 🤔