Albert Einstein is quoted for saying, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and five minutes thinking about solutions.”
But how do we “think about the problem”?
One way is to consider how we can reframe the question we want to solve!
By reversing the question, we shift our focus from solutions to causes.
A few examples:
Instead of: “How can we increase sales?” Ask: “What specific obstacles do customers experience that prevent them from buying?”
Instead of: “How can we improve communication with our customers?” Ask: “Which exact misunderstandings arise and why?”
Instead of: “How can we streamline the sales process?” Ask: “Which processes create unnecessary bottlenecks and delays?”
By reversing the question, we uncover the real obstacles and can address the root of the problem, rather than just treating the symptoms.
This can open up entirely new ideas and perspectives!
Here you can read more about how to conduct a needs analysis of your customer.
