…is, as we all know, an expression we use to describe something brilliant and successful.
But the truth is, sliced bread was not an immediate success at all. On July 7, 1928, a bakery in Chillicothe, Missouri, started selling sliced bread.
Behind the novelty was Otto Frederick Rohwedder, the inventor of the first automatic bread-slicing machine.
Initially, sales were slow. Customers thought the bread looked messy and that it stayed fresh for a shorter time.
The breakthrough came when Otto realized that slicing the bread wasn’t enough—it also had to be packaged smartly.
First with U-shaped pins, then with cardboard trays and wax paper that held the loaf together and preserved its freshness.
Then, and only then, did sliced bread become something people wanted to buy again and again. The rest is history.
The point?
A good idea is rarely enough.
It’s how it’s packaged and adapted that determines whether it survives.
So, what is your “sliced bread” right now?
And is it ready to be packaged to truly break through?
Her you can read more about increasing the value for your customers.
#salesdevelopment #innovation #shifthappens
