There’s marketing that informs, and then there’s marketing that transforms.
Consider Alka-Seltzer and their iconic “Plop, plop, fizz, fizz” campaign launched in 1975.
The insight was simple: most consumers only took one tablet.
A problem for sales, of course.
Now, what does a “rational” company do?
They hire medical experts, create slick graphs, and try to convince us of the undeniable physiological benefits of taking two tablets.
Alka-Seltzer did something completely different.
Instead of explaining the medical benefits of a double dose, they insinuated.
Through a simple, memorable jingle – “Plop, plop, fizz, fizz” – they planted an idea in customers’ heads:
“This is how you do it.”
They established a norm. A silent agreement.
The result?
Sales doubled.
Here you can read more about customer psychology.
#Marketing #ConsumerPsychology #Shifthappens
