Blog and news

Kundcentrering vs självcentrering

Customer centricity is often just self-centricity 👀

Read the entire post
Kompis med kunden

Buddy with the customer? What kind of relationship actually sells? 🤝

Ångmaskin

The lesson from James Watt and the breakthrough of the steam engine still applies. ⚙️

Konfunderad säljare

The paradoxical challenge: to both retain and increase sales to your customer. 🎭

Händer som hälsar

Emotional intelligence is the new black. 🤗

Behov

When you have the best solution to the customer’s 22nd most important need. 🥺

Det är upp till dig

It’s entirely up to you whether you read this post. 👓

Omöjlig kub

The wisdom of paradoxes. 🪢

Gå mot strömmen

When everyone thinks logically, you end up in the same place as your competitors. 🤔

Kikare

Stop staring blindly at your sales pipeline. 😵‍💫