Blog and news

The law that determines whether your offer feels expensive or cheap.

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Slutspurtseffekten

How the Goal Gradient Effect can lead to more successful deals! 🚀

Leonardo da Vinci

Leonardo da Vinci was a master of sales. Here’s his secret. 🤫

Brundbränd

Status, Shame, and Sunscreen. ☀️

Skivat bröd

“The greatest thing since sliced bread…” 🍞 

Par i solstol

Tired of going on autopilot? 9 philosophical experiments for your vacation! 👩‍🔬👨‍🔬

Sitter vid datorn

Why we humans qre drawn to conspiracy theories. 🤪

When psychology trumps logic. 😵‍💫

Bilförsäljare

Probably USA’s best car salesman. This was his secret! 💰

Människor vill mest prata om sig själva

Are you a storyteller or a story prompter? 🎭