Blog and news

John Snow

A seemingly perfect solution to the wrong problem is still the wrong solution.

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Behov

When you have the best solution to the customer’s 22nd most important need. 🥺

Det är upp till dig

It’s entirely up to you whether you read this post. 👓

Omöjlig kub

The wisdom of paradoxes. 🪢

Gå mot strömmen

When everyone thinks logically, you end up in the same place as your competitors. 🤔

Kikare

Stop staring blindly at your sales pipeline. 😵‍💫

Bild på fiskar

Whoever discovered water, I’m sure it wasn’t a fish. 🐟

Misstag

Mistakes make us human – and more likeable! 🫣

Glödlampa

Why your best sales argument isn’t always enough. 🫵

Kupong

Price is not just a number on a price tag. 💸