Blog and news

The law that determines whether your offer feels expensive or cheap.

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Abraham Lincoln

Were you first in the customer’s mind? Or were you thinking primarily about your own offering?

Avis We try Harder

They were number two. And they turned it into their greatest strength.

carnegie hall

From the start, it looked like a bad decision.

Upstream Selling

The one who shapes the question owns the deal.

Upstream. Där affären börjar

Many B2B deals are lost before they have even begun.

Vad Airbnb förstod som hotellkedjorna missade __År 2008 blåste två killar upp en luftmadrass i sin lägenhet i San Francisco.

What Airbnb understood that the hotel chains missed 🏠

Cosimo de' Medici

What a 15th-century Florentine banker can teach us about sales strategy 🏦

Rolls Royce och försäljning

What Rolls-Royce taught me about sales. 🤯

Hawthorne effekten

We don’t measure reality. We change reality by measuring it. 🤔