Blog and news

The law that determines whether your offer feels expensive or cheap.

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Alice i spegellandet

The Red Queen Effect, and quiet reflections on pace and direction. 🤔

När siffror blir en betongmur

When numbers become a wall of concrete 🧠→💛

The colour that does not exist

🎨 The colour that reveals why customers hesitate, and how you get them to say yes.

Hemligheten bakom bättre sälj

Can a country in the Himalayas make you better at sales? 👀

Slumpens skördar

The unexpected harvests of chance. 🍊✨

Salvator Mundi

🖼️💡 What a rediscovered da Vinci painting can teach us about sales.

Not smiling

What old photos can teach us about selling with emotion. 🎞️

Munkar

How a space changed the world, and what it can teach us about sales. 🤯

M&M's

When a brown M&M costs you the deal.😬