Blog and news

John Snow

A seemingly perfect solution to the wrong problem is still the wrong solution.

Read the entire post

What Pilots and Nurses Can Teach Us About Focus

Kunden som superhjälte

Who was the hero in your latest presentation?

Violinst i tunnelbanan

What a violinist in the subway can teach us about B2B sales 🎻

Fuzzy trace theory

Adults have worse memory than children, and that can actually be an advantage 🤯

Kundcentrering vs självcentrering

Customer centricity is often just self-centricity 👀

Nästa steg inom sälj

In a world full of answers, sales needs to add something more 🔄

Alice i spegellandet

The Red Queen Effect, and quiet reflections on pace and direction. 🤔

När siffror blir en betongmur

When numbers become a wall of concrete 🧠→💛

The colour that does not exist

🎨 The colour that reveals why customers hesitate, and how you get them to say yes.