Blog and news

The law that determines whether your offer feels expensive or cheap.

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Vinäger i öl

How much does context influence how valuable a solution is perceived to be? 🤔

Nobody ever got fired for buying IBM

🧠 Pipeline problems are often psychology problems.

Fredrik Häggblom på Pitch Perfect

Breakfast Seminar on March 11 with Multisoft

What Pilots and Nurses Can Teach Us About Focus

Kunden som superhjälte

Who was the hero in your latest presentation?

Violinst i tunnelbanan

What a violinist in the subway can teach us about B2B sales 🎻

Fuzzy trace theory

Adults have worse memory than children, and that can actually be an advantage 🤯

Kundcentrering vs självcentrering

Customer centricity is often just self-centricity 👀

Nästa steg inom sälj

In a world full of answers, sales needs to add something more 🔄