Blog and news

The law that determines whether your offer feels expensive or cheap.

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Fredrik Häggblom

Why do we pay dearly to suffer voluntarily? (And what does that have to do with your bucket list?). 😵‍💫

Kundvagn

The feeling that rolled in billions – The educational tale of the shopping cart. 🛒

The power of inclusive technology – Fatmir’s inspiring story.

Time for change

Sales means change for your customer. And every change is a challenge. 😰

Present

When the carrot beats the whip: An inspiring story from Canada. 🥕

Äpple

Why an apple isn’t always an apple (and why it matters in sales). 🍎

Knock knock

Knock, knock… Who’s there? Apparently not my brilliant idea. ❌💡

Svårt att ta ett kundperspektiv

That’s why it’s so difficult to take a customer perspective. 👓 

Kompis med kunden

Buddy with the customer? What kind of relationship actually sells? 🤝