When I stand there with my organic vegetables from the grocery store, I can’t really know one hundred percent that they are truly free from pesticides.
But I choose to trust the labeling.
The same goes for my morning coffee. When I buy that “Fair Trade” labeled package, I want to believe that it means the farmers received a fairer deal.
I have no way to check it myself, but I trust the promise.
Every day, we place our well-being, sometimes even our safety, in the hands of people we have never met.
The pilot flying the plane, the person who wrote the instructions for the kitchen appliance, or those who manufactured the medicine for our children.
We must trust that they are doing their best, are meticulous, and are honest.
And for the most part, that is precisely the case.
Our society, indeed, our entire human interaction is built on this fundamental trust, on our expectation that people and companies fundamentally want to do what is right.
So perhaps you won’t be the biggest in the industry, not the fastest, or the one who can offer the absolute lowest price.
But there are other ways to make a difference and leave an imprint.
I believe that the most important thing is to build trust over time.
To be straightforward and honest.
To say what you are going to do, and then actually do it.
That your words and promises mean something.
Because in the end, what is more valuable than being trustworthy?
