Blog and news

The law that determines whether your offer feels expensive or cheap.

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Att ta beslut

The primary reason why B2B deals never close. 😱

Markooli äter chili

🌶️ Chili Pepper, Pain, and Why It’s Important in Sales.

Straffläggning och beslutsfattande

⚽ What penalty kicks can teach us about decision-making.

Status quo bias

💡 The Status Quo Trap: Why Your Customers Would Rather Do Nothing (And How to Get Them to Actually Act).

Pareto

I believed in the 80/20 rule. Until I saw the numbers.📊

Baking powder

Baking powder. Custard. And a love story. 🧡 

Innovation

💡 How a single word transformed an industrial company into an idea factory.

OK Soda

That time Coca-Cola tried to sell a dystopian soda. It went… not OK. 🫠

David och Goliat

Do you face a Goliath in your industry? Then you must change the playing field. 🕹️