Blog and news

The law that determines whether your offer feels expensive or cheap.

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Misstag

Mistakes make us human – and more likeable! 🫣

Glödlampa

Why your best sales argument isn’t always enough. 🫵

Kupong

Price is not just a number on a price tag. 💸

Serveringsbricka

What a serving tray taught me about problem-solving. 🤔

Reflection of 2024. 🤔

How to shift focus from solutions to causes. 🙃

Bild på ett kontor

People don’t become rational just because they step into an office. 🤯

Bild på glad kund

The overlooked benefit of making your customers like themselves! 🤔💡

Bild på ett kärl

Are you an alchemist or a value creator? 🧪