Blog and news

Vad Airbnb förstod som hotellkedjorna missade __År 2008 blåste två killar upp en luftmadrass i sin lägenhet i San Francisco.

What Airbnb understood that the hotel chains missed 🏠

Read the entire post
Knock knock

Knock, knock… Who’s there? Apparently not my brilliant idea. ❌💡

Svårt att ta ett kundperspektiv

That’s why it’s so difficult to take a customer perspective. 👓 

Kompis med kunden

Buddy with the customer? What kind of relationship actually sells? 🤝

Ångmaskin

The lesson from James Watt and the breakthrough of the steam engine still applies. ⚙️

Konfunderad säljare

The paradoxical challenge: to both retain and increase sales to your customer. 🎭

Händer som hälsar

Emotional intelligence is the new black. 🤗

Behov

When you have the best solution to the customer’s 22nd most important need. 🥺

Det är upp till dig

It’s entirely up to you whether you read this post. 👓

Omöjlig kub

The wisdom of paradoxes. 🪢