One of the most common questions I get from sales organizations is: “What strategy should we have regarding AI?”
This question reflects the mixture of expectation and uncertainty surrounding AI right now.
Many sales organizations feel they should be doing something with AI, but don’t know where to start.
The challenge is that sales organizations need to achieve their goals today, while also realizing they need to prepare for tomorrow’s challenges and opportunities that AI presents.
But instead of getting stuck in the pursuit of the perfect AI strategy, start with a simpler question: What concrete benefits can AI give us today?
Dan Shapero, COO of LinkedIn, shared at Sales Connect 24 that they have spent two years studying how AI can assist in the workplace. Their conclusion is that the key to success often lies in small but powerful changes to daily routines; “AI-powered micro-habits”. It’s about small adjustments to the workflow that, with the help of AI, yield big results over time.
I am convinced that sales teams who succeed in identifying and implementing these “AI-powered micro-habits” will gain a head start as they learn to think about AI in a “hands-on” way.
Gradually, the sales organization can develop more comprehensive strategies while competitors are still trying to understand the potential of AI technology and how it could be used.
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