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Blog and news

Upstream Selling

London’s Tube map is drawn wrong. Passengers still trust it more than their own experience.

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Baking powder

Baking powder. Custard. And a love story. 🧡 

Innovation

💡 How a single word transformed an industrial company into an idea factory.

OK Soda

That time Coca-Cola tried to sell a dystopian soda. It went… not OK. 🫠

David och Goliat

Do you face a Goliath in your industry? Then you must change the playing field. 🕹️

Toppsäljare

The Secret Behind a Successful Sales Presentation: Handwashing. 🧴

Toppsäljare

How Top Salespeople Conduct a Sales Presentation.👌

OS i måleri

Did you know that Sweden won an Olympic gold medal in painting? 🎨🥇 

Två stolta säljare

💭”You often feel alone on the front line.”

How can a three-star hotel in Hollywood top TripAdvisor? 🏨