The interesting thing about a suntan is that it’s completely neutral in itself—just a biological reaction.
Yet, throughout history, it has signaled both shame and status.
100 years ago: a sign that you worked outdoors and couldn’t afford to protect yourself from the sun.
Today: a subtle signal that you can afford a vacation in Marbella.
Nothing in the physics has changed—only the psychology.
And that shows an important thing: value is rarely objective. It’s created in the interpretation.
The same thing applies to your product or service.
Before you rebuild it, try rebuilding the story. Here you can read more about taking a customer perspective.
That’s exactly what a truly great sales pitch is about: packaging, formulating, and charging your offer with the meaning that makes a difference in the customer’s eyes.
And that’s exactly what we at Pitch Perfect can help you with.
Here you can read more about increasing customer value.
#salespitch #sales #storytelling #shifthappens
