Have you seen the clip where the virtuoso guitarist Yngwie Malmsteen exclaims: “How can less be more? It’s impossible. More is more!”
(Here is the link to that video – see his passion!).
At first glance, one can understand his reasoning.
Because how can less be more?
Do you remember Yahoo’s early days?
A digital portal overflowing with information. News, email, weather forecasts, stock quotes – a veritable digital marketplace where everything competed for attention.
And somewhere there was a small search bar.
One can almost hear an echo of Malmsteen’s “More is more!” in their strategy.
And then Google entered the search scene. A minimalist start page. A logo. A single, clear search bar. Nothing more.
And immediately, intuitively, we all concluded: “Google must be better at searching.”
Why?
Because search was all they offered. All their energy, their entire focus, was concentrated on a single core function.
Less wasn’t just more – it signaled perfection.
In a world where the noise is constant and attention is our most valuable asset, it is those who dare to scale back who usually win.
Those who choose laser focus instead of breadth.
Those who realize that a conscious “no” to much, is a powerful “yes” to what really matters.
Here you can read about how you can think when you package your offer to your customers.
