Blog and news

Nobody ever got fired for buying IBM

🧠 Pipeline problems are often psychology problems.

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Straffläggning och beslutsfattande

⚽ What penalty kicks can teach us about decision-making.

Status quo bias

💡 The Status Quo Trap: Why Your Customers Would Rather Do Nothing (And How to Get Them to Actually Act).

Pareto

I believed in the 80/20 rule. Until I saw the numbers.📊

Baking powder

Baking powder. Custard. And a love story. 🧡 

Innovation

💡 How a single word transformed an industrial company into an idea factory.

OK Soda

That time Coca-Cola tried to sell a dystopian soda. It went… not OK. 🫠

David och Goliat

Do you face a Goliath in your industry? Then you must change the playing field. 🕹️

Toppsäljare

The Secret Behind a Successful Sales Presentation: Handwashing. 🧴

Toppsäljare

How Top Salespeople Conduct a Sales Presentation.👌