Marketing expert Seth Godin insightfully points out that Leonardo da Vinci never held a permanent job in the modern sense. Instead, he acted as a freelance problem-solver.
He engineered weapons and bridges, planned parties, and created machines, all while painting portraits for dukes and royalty.
Leonardo didn’t define himself by a title or by what he produced. Instead, he sold his unique ability to create value.
Leonardo’s letter to the Duke of Milan is a classic example of how he pitched his expertise and value in a way that was both innovative and strategic.
He wasn’t selling products, but his ability to solve complex problems for a potential client. Click here if you want to read that letter.
So, what would Leonardo say about the art of selling today?
Most likely that successful sales are all about:
- Combining a deep understanding of the client’s world with insights and creativity.
- Daring to think beyond the individual product or service.
- Taking initiative and becoming a trusted partner, rather than just a supplier.
In other words, a successful salesperson needs to be more like Leonardo—a person who creates value beyond the transaction and who the client simply doesn’t want to do without.
At Pitch Perfect, we help sales organizations develop their sales process so that value is delivered to the client in every sales meeting.
Here you can read more about how you can add more value to your customers.
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