Bhutan. 🇧🇹
A small nation in the Himalayas that dared to ask a question very few of us ever stop to think about:
What if we stop measuring only what we produce, and start measuring what we actually value?
Their answer was Gross National Happiness.
Not as a buzzword, but as a guiding principle for how the country is run. It’s so vital that they wrote it into their constitution.
Every decision must contribute to a life that is more sustainable, more human, and better balanced.🌿
It’s an idea that sticks.
Because in business, we tend to stick to our standard metrics. Price, functionality, efficiency, ROI.
These are necessary. But we also know they are far from the whole truth. And that is where the opportunity lies.
Imagine if we, inspired by Bhutan, shifted our perspective and started selling and measuring the things that actually impact the humans using our solutions.
Things like:
✨ Reducing friction and increasing engagement
✨ Unlocking creativity
✨ Fostering a work environment where people thrive
✨ Helping people become their best selves at work
The point isn’t to ditch the old metrics. It’s about adding the things we usually miss.
That extra dimension is what makes relationships sustainable and makes the partnership between buyer and seller secure and long-term.
Bhutan proves there are other ways to define success.
Maybe that’s the mindset we need to build stronger organizations and better partnerships.
What do you think? đź’¬
Read more here about the risks of having a limited view on metrics.
Read about what a Sales Playbook is and how it drives sales performance.
