Blog and news

Why is it easier to keep being wrong than to admit it?

Read the entire post
Fuzzy trace theory

Adults have worse memory than children, and that can actually be an advantage 🤯

Kundcentrering vs självcentrering

Customer centricity is often just self-centricity 👀

Nästa steg inom sälj

In a world full of answers, sales needs to add something more 🔄

Alice i spegellandet

The Red Queen Effect, and quiet reflections on pace and direction. 🤔

När siffror blir en betongmur

When numbers become a wall of concrete 🧠→💛

The colour that does not exist

🎨 The colour that reveals why customers hesitate, and how you get them to say yes.

Hemligheten bakom bättre sälj

Can a country in the Himalayas make you better at sales? 👀

Slumpens skördar

The unexpected harvests of chance. 🍊✨

Salvator Mundi

🖼️💡 What a rediscovered da Vinci painting can teach us about sales.