The Psychology Behind the Modern Buying Process
How much of a purchase decision happens unconsciously and how much can you actually influence?
What truly determines when someone chooses a supplier?
And is there a difference between how consumers and business buyers make their decisions?
This seminar focuses on how your organization can communicate in ways that create real impact, reduce hesitation, and build long-term loyalty.
You’ll gain new perspectives on how decision-makers actually think, feel, and act and why emotional factors drive far more of the decision-making process than we like to admit, even when the decision is meant to be rational and well-grounded.
The breakfast seminar takes place on March 11 in central Stockholm.
