In the business world, it’s easy to get stuck in patterns of logical thinking.
We analyze the market, study the competitors, and make decisions based on data and conventional logic.
But what happens if everyone draws the same logical conclusion from the same type of data – and acts the same way?
To really stand out and create something unique, we need to dare to challenge the logical and try untested paths.
History is full of examples of “illogical” ideas that worked perfectly well, despite not following any obvious logic initially.
I’m the first to admit that I probably would have hesitated if I had been in the first meeting where someone presented the idea of selling:
- Bottled water (About 250 times more expensive than tap water!)
- Vacuum cleaners where you can see the dirt that is sucked up in a transparent container (Apparently a satisfying sight for many!)
- Ugly sneakers (That “ugly” could become so trendy?!)
- The spike mat (Who would have guessed that a painful spike mat would become the best-selling Christmas gift of 2009?!)
Do you have any examples of products, concepts, or services that became a success, even though they were seemingly illogical?
Please share in the comments!
Here you can read about how you can take a customer perspective.
#sales #psychology #shifthappens
